Andrea Barraza, MBABilingual Marketing Coordinator
English / Español

Shopper marketing, retail promotions, and digital strategy — executed with measurable results.

I’m Andrea Barraza, an MBA-trained marketing professional with experience across retail, field marketing, and social media strategy. I build campaigns that connect with bilingual audiences and deliver performance you can track.

ContactView portfolio

Highlights

60+
Integrated campaigns delivered
Average 62% lift in unit sales during key promotional windows
230+
Monthly sampling events coordinated
Vendor and store collaboration across multiple locations
~32%
Foot traffic growth
Local events and storefront promotions
6.9%
Seasonal sales boost
Display planners informed by POS + consumer insights

Core skills

Shopper & Field MarketingCampaign DevelopmentRetail PromotionsDigital & Social StrategyEvent ActivationInfluencer PartnershipsPOS & Sales Data AnalysisBrand Visibility Growth

Professional experience

A selection of roles and responsibilities focused on measurable marketing impact.

Shopper Marketing Specialist

Chedraui USA (Fiesta Mart & El Super Markets) • Houston, TX
June 2021 – Present
  • Plan and manage shopper and field marketing programs, including in-store activations, digital campaigns, and cross-team partnerships.
  • Delivered 60+ integrated campaigns combining displays, POP, and digital tactics.
  • Built seasonal display planners using consumer insights, POS data, and inventory trends.
  • Coordinate 230+ monthly sampling events and lead local events to increase store visibility.

Digital Strategist

Ideaworks International • San Salvador, El Salvador
Oct 2018 – Jan 2020
  • Digital strategist for BAC Credomatic, a leading financial institution in Central America.
  • Directed social campaigns growing Facebook from 206K to 216K and Instagram from 20K to 22K.
  • Supported product launches including “Conciertos” generating 25K+ website clicks.

Account Executive / Photoshoot Coordinator

Riot TBWA • San Salvador, El Salvador
Apr 2015 – Sep 2018
  • Developed marketing, influencer, and paid social campaigns while coordinating photo shoots.
  • Supported regional accounts including Nine West CA and Sears ESA.
  • Improved engagement and growth through organic + paid social initiatives.

Portfolio

A curated set of projects spanning branding, influencer work, shopper marketing, and bilingual content.

Brand refresh & social presence — CF Personal Grooming Salon

Refreshed the brand image by recreating the logo, website, and overall look and feel to create a fun, lively, and youthful identity.

Outcome
Repositioned visual identity to better match mission and values.
BrandingContent DirectionWeb Refresh

Influencer collaboration — Nine West Central America

Coordinated influencer campaigns, reviewed content for message accuracy, created mood boards, and managed reporting.

Outcome
Improved engagement and follower growth through campaign execution.
Influencer MarketingCampaign Coordination

Holiday photoshoot conceptualization — Sears El Salvador

Conceptualized social media photoshoots for key holidays; delivered strong organic engagement.

Outcome
Independence Month content averaged 205 organic likes per post.
Photoshoot ProductionCreative Direction

Bilingual social campaign — #MeEncorazona (BAC)

Helped develop a digital Valentine’s campaign based on a Spanish expression used for liking posts on social media.

Outcome
Bilingual copy and cultural insight to drive relevance and engagement.
Bilingual CopyDigital Strategy

Freelance social growth — Fresh Care

Managed photoshoots, copywriting, and ad campaigns; created highly engaging content (including timely memes).

Outcome
Most engaging post reached 3,832 organic likes.
Social ContentCopywritingPaid Social

Mother’s Day engagement campaign — CF Grooming Salon

Designed a campaign celebrating moms (including dog moms) to maximize customer engagement with thoughtful content and storytelling.

Outcome
Achieved a 31% engagement rate on the Mother’s Day post.
Campaign ConceptCommunity Building

Instagram posts (coming soon)

When you provide the post images, we’ll drop them into this grid. For now, these are placeholders.

Placeholder
Instagram post image
Add file later: public/instagram/post-1.jpg
Placeholder
Instagram post image
Add file later: public/instagram/post-2.jpg
Placeholder
Instagram post image
Add file later: public/instagram/post-3.jpg
Placeholder
Instagram post image
Add file later: public/instagram/post-4.jpg
Placeholder
Instagram post image
Add file later: public/instagram/post-5.jpg
Placeholder
Instagram post image
Add file later: public/instagram/post-6.jpg

Contact

Interested in collaborating? Reach out for shopper marketing, bilingual campaign support, or retail activation strategy.

Email
barrazavanessa.c@gmail.com
Phone
(979) 288-5037
LinkedIn
Add LinkedIn URL to enable.